Commodity Assessment research the ways in which a product or solution group is introduced to sector. A commodity Assessment of milk, for example, traces the ways that milk is collected at personal dairy farms, transported to and processed at nearby dairy cooperatives, and transported to grocers and supermarkets for shopper acquire. Institutional Ex

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Some definitions of marketing spotlight marketing's power to deliver benefit to shareholders with the organization as well. During this context, marketing might be described as "the management procedure that seeks to maximise returns to shareholders by producing associations with valued consumers and developing a competitive benefit".According to t